YoCrunch Yogurt

The ask was to update the look and feel of YoCrunch Yogurt’s website to highlight the yogurt’s key differentiator, its toppings, as well as illustrate the brand’s fun personality. We chose more engaging product photography, showing them at a new perspective as well as incorporating the visual of falling toppings. This helped effectively portray the brand in a playful way but also serve as educational imagery to show how to enjoy our yogurt as well.

We than created the ‘Snack Like a Winner’ social media campaign to drive product awareness by engaging Twitter followers to share their reasons why they love YoCrunch Yogurt for an opportunity to win cash. Eblasts, web banners, YoCrunch's website as well as Twitter allowed exposure across all digital media applications.