OREO SPOOKY STUF 

OREO Cookies were being overlooked during the Halloween shopping season. We created a omni-retailer national program that kept our cookies top of mind during the spooky season with OREO Spooky Stuf, a program that was good clean, tasty fun or the whole family.

We tapped into the well-known pumpkin carving Halloween tradition and turned OREO cravings into carvings. From influencers to pinterest ads, hands-on demonstrations and even an experiential event in Jewel’s parking lot, we made OREO cookie carving the new delicious family tradition during spooky season!