Huddle Up with Huggies for ‘No Babies Unhugged’

While diaper disparity is a challenge faced by many families, the majority of U.S. households know very little about this issue. To drive awareness and help babies get the diapers they need Huggies teamed up with three NFL teams during the 2017 football season to huddle up and tackle the diaper gap for good. We created a pre-game family day event that included games, giveaways, NFL meet and greets and information on Huggies ‘No Baby Unhugged’ diaper program, with your ticket in being an unopened pack of diapers. Through social media, in-store signage and PR, our campaign drove awareness and sales at games, NFL events and local retailers while helping make a difference towards the diaper need in America.