belvita sip spot 

Pairing belVita Breakfast Biscuits with coffee as part of your morning routine has always been top of mind with our Mondelez clients. And funny enough, it seemed as though the entire coffee industry has been subliminally telling us to perk up our mornings with this perfect pair all along. The ‘sip spot’ on a to-go coffee cup looks a lot like a belVita. Our commerce experience invited Target guests nationwide to receive a hidden Target Circle offer on belVita by scanning that oval shaped hole on lid of their to-go cup (the ‘sip spot’), once again proving that belVita and coffee are the delicious breakfast duo that you need in your morning routine.