Barefoot wine - find your solemate

Our shoppers have mixed emotions when walking down the wine aisle; they are shopping to find the perfect complement to match their mood but also has trouble finding their ‘moment’ at shelf, flooded with too many options to choose from. They’re looking for a wine that adds to all the adventures they find in everyday life but also attracts their taste buds. Our idea focuses on personalizing summer occasions and giving each Barefoot wine sku its own personalty (just like our shoppers), helping make our wine the go-to drink of summer.